Earth Hour 2022 was successfully held on March 26 with the slogan of “Shape our Future!” Activities in various forms were held to encourage all sectors of society to act and pay attention to and support ecological protection.
This year, a total of 192 countries and regions participated in the Earth Hour lights-off event. Related topics received a total of 7.8 billion views on major social media platforms, and became hot searches in 35 countries.
In China, more than 90 cities in 31 provincial-level regions participated in this event that night. Beijing Phoenix Center, Beijing Aquarium, Asia Financial Center, Lujiazui Area in Shanghai, Guangzhou International Finance Center, Tianfu Twin Towers in Chengdu, Yellow Crane Tower in Wuhan, Luhuitou which is the city sculpture of Sanya city, Phoenix International Airport, Great Wild Goose Pagoda in Xi’an and many other city landmarks in China turned off unnecessary landscape lighting for one hour beginning at 20:30, leading to a climax for the event.
This year’s lights-off ceremony was livestreamed through the Earth Hour account on Sina Weibo and the livestreaming platforms of Phoenix TV and ifeng.com. By the end of March 31, the lights-off ceremony received 529,000 views on Weibo, and more than 1.75 million views on ifeng.com. The Weibo topics #Earth Hour and #Please turn off the lights for the Earth for one hour received a total of 610 million views. This event was covered by 48 mainstream media organizations including CGTN, China News Service, China Radio and Television Station, China Media Group Mobile, China Daily, Guangming Daily, Xinhuanet.com, China Natural Resources News, China Environment News, Beijing Television, and ifeng.com.
This Earth Hour lights-off activity in Beijing was jointly hosted by WWF Beijing, Beijing NGO Network for International Exchanges, Beijing Minhe Foundation for International Exchanges, and Shenzhen One Planet Foundation, and supported by Beijing People’s Association for Friendship with Foreign Countries and Beijing Municipal Commission of Urban Management.
Protecting the planet requires more than one hour of action. Thank you for your attention. Let us share the joy of participating in ecological protection, jointly safeguard the homeland, and create an equitable, carbon-neutral, nature-positive future.
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