15-12-2020
The Beijing NGO Network for International Exchanges won the "WWF Leader" award from the World Wide Fund For Nature ("WWF") a few days ago.
WWF started its work in China with the protection of giant pandas and their habitats in 1980, and is the first international NGO invited by the Chinese government to carry out conservation efforts in China. The year 2020 marks the 40th anniversary of WWF's presence in China. WWF has issued the above awards to organizations that support and practice environmental protection.
Since 2014, Beijing NGO and WWF, with the support of Beijing People's Association for Friendship with Foreign Countries, have held "Earth Hour" global launch ceremony at landmark locations such as The Place, Capital Museum, Imperial College and Confucian Temple Museum, CCTV Tower, and Beijing Olympic Tower for seven consecutive years to promote the work and achievements of Beijing in energy conservation, environmental protection, response to climate change, etc., and advocate a low-carbon lifestyle.
Marco Lambertini, Global Director-General of WWF, met with President Zhao Wenzhi at Beijing NGO in December 2017, expressing that the two sides should work together to raise the environmental awareness of young people, so that they take real action to support environmental protection.
Due to the COVID-19 this year, the "Earth Hour" event was held online for the first time. It was promoted on WeChat and Douyin platforms and reported by over 60 media units, attracting more than 100 million views. #为地球发声# (voice for the earth) attracted 480 million views on the Weibo platform, and #地球一小时# (Earth Hour) received up to 1.61 billion views.
This award is the recognition of our international partners for our active participation in environmental protection activities. We invite more partners to join us and contribute to the ecological progress in Beijing and China.
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Beijing NGO Network for International Exchanges
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